The primary objective of communicating in the first place is to convey a message, and the big challenge in communication is to do so effectively. This in itself can seem blatantly obvious and over-simplistic, but what happens on many occasions is that, either the desire transmission does not occur, or it does not occur effectively. This gains increasing importance and relevance when, for example, you have to present that project you have been working on for three years and you only have ten minutes to convince the client, investor or sponsor that the idea is not only good but worth considering. Sometimes the opposite occurs. You might have an absolutely extraordinary and novel idea, and you need funds to make
The Importance of Communication
